The future of ecommerce

May 2–4, 2022
Loews Santa Monica Beach Hotel

ChargeX is a global ecommerce conference that connects merchants, agencies, and tech partners to delve into industry insights, predictions, and best practices.





Keynote speaker

Daymond John

Founder & CEO of FUBU
Star of ABC’s Shark Tank
CEO of The Shark Group, consulting agency

Since his humble beginnings, today Daymond John is a self-made multimillionaire with over $6 billion in global product sales and a starring role on ABC’s hit business show, Shark Tank. Daymond will share his story and the strategies that continue to bring him financial success.


Arrivals and registration

Check in at the registration desk to get your badge ahead of the event. Located in the Loews hotel.

Opening reception at The Bungalow

Kick off the conference the right way! Join your fellow attendees at the Bungalow for bubbles, brews, and bites. Shuttle service will be provided between 6:45 and 11pm, pick up and drop off in the front lobby.

ChargeX sponsored by Gorgias


Arcadia Foyer & Venice A

The future of ecommerce

Moderated by Oisin O’Connor, the Co-Founder and CEO of Recharge, this panel of industry experts shares their insights on trends and forecasts for the future of ecommerce.

General Session Arcadia

Operating outside the box: Lessons in innovation

We will spotlight brands that have thought out of the box and implemented innovative solutions.

General Session Arcadia

30 min break

Ask the experts: Agency partner panel

Kevin Kline, Recharge

Rachel Saul, Chelsea & Rachel Co.

Nihar Kulkarni, Roswell NYC

Sergiu Tabaran, Absolute Web

Xavier Armand, The Vaan Group

Breakout Catalina

From bootstrapped to $100M Series A valuation in 5 years

Harteg Singh, Recharge

Danny Taing, Bokksu

Breakout Palisades

Text me: Why your business can’t afford to ignore conversational commerce

Ruoting Sun, Recharge

Edie Feinstein, GEM

Erica Berthold, PYM

Brandon Amoroso, electrIQ marketing

Breakout Arcadia


Arcadia Foyer & Venice A

4 must-haves in every merchant’s tech stack

Leya Leydiker, Recharge

Joelle Goldman, Churn Buster

Chris Lavoie, Gorgias

John Erck, Rebuy

Dan Caldwell, Klaviyo

Breakout Arcadia

Building a brand story that turns customers into advocates

Luke Retterath, Recharge

Jenna Tanenbaum, Who Gives A Crap

Breakout Palisades

The ecommerce ecosystem: How API-first development empowers valuable customer experiences

Jordan Bluhm, Recharge

Breakout Arcadia

15 min break

Memberships, gifting, & SMS, oh my! Extending your subscription program

Chase Alderton, Recharge

Allen Burt, Blue Stout

Rhian Beutler, Govalo

Brandon Amoroso, electrIQ marketing

Breakout Catalina

Recharge Community: How to leverage the merchant network to grow your business

Diana Wong, Recharge

Breakout Palisades

The art of retention: How to keep your customers happy

Margaux Novak, Recharge

Taran Ghatrora, Blume

John Roman, Battlbox

Breakout Arcadia

45 min break

General session: Keynote speech

Daymond John is the Founder & CEO of FUBU, the star of ABC’s Shark Tank, and CEO of The Shark Group. Daymond will share his story and the strategies that continue to bring him financial success.

General Session Arcadia

It’s 5 o’clock somewhere (hint: it’s here!)

Join all your new friends and connections from 5:30–7 PM for a libation or two to toast the end of a successful first day at ChargeX.

Pacific Garden


Arcadia Foyer & Venice A

General session panel: Building an investable business—secrets from longtime investors

Interested in what the future could hold for your business? Learn about what investors look for in DTC merchants.

General Session Arcadia

The ecommerce ecosystem: How API-first development empowers valuable customer experiences

Why leading with the Recharge API + webhooks is key to designing an efficient and flexible API-first foundation for your store

General Session Arcadia

30 min break

When owned is all you’ve got: Owned marketing optimization

Jenna Crane, Klaviyo

Cheri Selva, Hawke Media

Alexandra Fine, Dame Products

Breakout Catalina

The ABCs of A/B testing: Getting maximum conversion on your site

Britanny Carter, Vegamour

Breakout Palisades

Improve acquisition: How subscriptions & payment solutions reduce friction and attract customers

Harteg Singh, Recharge

Tushar Ranka, Hello Bello

Nicole Arboleda, Stripe

Asher Hunt, Bite

Breakout Arcadia

15 min break

Leveraging headless as a loyalty driver for growing DTC brands

Kevin Kline, Recharge

Brian Anderson, Nacelle

Thomas McCutchen, Scoutside

Ryan Pamplin, BlendJet

Breakout Catalina

Optimize your subscription program for holiday shoppers

Erin Carey, Recharge

Paul Hughes, Recharge

Breakout Palisades

The merchant experience: Supporting your customers on Recharge

Cody De Vos, Recharge

Breakout Arcadia

15 min break

Ask us anything: A conversation with Recharge leaders

Come hear from Recharge leadership on the topics you’re most curious about.

General Session Arcadia

End of sessions

Food trucks

Enjoy a selection of local food trucks out by the Pacific Garden.

1:00-3:00Pacific Garden

Beach & biking

Complimentary bike rentals are available for 30 minute periods, for those that would like to explore the area or hit the boardwalk.

Or join us at our own “private” beach right across from the Loews. Head out to this reserved area for a little Vitamin D before heading home.

Register here

1:00-5:00Pacific Garden & Beach

Rosenthal Winery

Enjoy a wine tasting at Rosenthal Winery. Located in Malibu, Rosenthal is right on the ocean with gorgeous mountain views, too. Great wine, good company, amazing views—you don’t want to miss this one! Shuttle service provided starting at 2 pm.

Register here


Santa Monica Brew Works

If you’re a craft beer connoisseur, you’ll want to join us at Santa Monica’s first and only independent brewery. This private tasting of the area’s finest craft beers will surely tantalize your senses! Shuttle service provided starting at 2 pm.

Register here


Hotel booking options

Loews Santa Monica

Rates starting at $374 USD/night

Available April 28–May 5, 2022

Last day to book: April 11, 2022

Book now

Le Méridien Santa Monica

Rates starting at $330 USD/night

Available May 2–4, 2022

Last day to book: April 8, 2022

Book now

JW Marriott Santa Monica

Rates starting at $379 USD/night

Available April 30–May 6, 2022

Last day to book: April 1, 2022

Book now

Tech sponsors

Octane AI
Little Data

Agency sponsors

Chelsea & Rachel Co.
The Stable
eHouse Studio
electrIQ marketing
Praella marketing

About Recharge

Recharge was founded in 2014 with the mission of empowering subscription merchants to grow their business and create a meaningful community of customers. At Recharge, we are not just a provider, but also a partner in growing your ecommerce business.

Frequently asked questions

What is ChargeX?

ChargeX is the premier conference bringing together subscription box merchants, partners, and media to learn how to grow and scale ecommerce businesses through easy-to-use payment software solutions. Hosted by Recharge, this conference is ideally suited for both merchants currently implementing a subscription model and those curious about their customer payment options for their online store. ChargeX takes place from May 24 in Santa Monica, California.

Who from my company should attend ChargeX?

Anyone who is part of sourcing, contracting, and/or managing your ecommerce business or payments should consider joining ChargeX.

What is the COVID-19 policy for this event?

Please visit our Code of Conduct to read the most up-to-date information about the COVID-19 policy for this event.

Will there be networking opportunities?

Yes! ChargeX is a full immersion experience where attendees not only attend sessions, but also have the option to partake in networking events and fun activities like:

Opening reception at The Bungalow
Morning workout sessions on the beach
Local area food trucks for lunch
Outdoor cocktail party
Area activities and more

I need a visa letter to attend. How do I request one?

At this time, we are not able to sponsor visas for this conference. Contact your Recharge account manager to discuss further.

Will there be a special rate at the hotel if I decide to arrive early or stay later?

For more information on hotel room blocks and special rates, please visit our hotel booking options.

I’m traveling with others outside my professional space. Can they also attend?

ChargeX has limited capacity and is unable to accommodate additional guests at any of the sponsored events, including the optional activities.

I have a dietary restriction. Will there be accommodations?

Of course! ChargeX is committed to creating an inclusive environment for all participants. All group meals will include vegan, vegetarian, gluten-free, and dairy-free options. If you require additional dietary accommodations, please reach out to [email protected].

Will ChargeX sessions be live-streamed or recorded?

ChargeX sessions will not be live-streamed or recorded. The best way to enjoy ChargeX is to participate in the full on-site experience.

See you in Santa Monica


At this point in time, partner registration for ChargeX is through sponsorship or by invitation only. Please speak with your partner manager for more information on participation in this year’s event.