In the ecommerce world, selling your products is only half the battle. Following through with efficient shipping is no small feat, but it’s crucial for winning and keeping customers.
Ecommerce Unpacked Team
The Ecommerce Unpacked Team is a group of passionate writers dedicated to providing merchants with valuable content across the ecommerce ecosystem. You can expect to learn about topics that are both broad and specific to helping merchants build a better ecommerce business.
Ecommerce unpacked 12 min readHow to start an ecommerce business: Your 2023 checklist
The ecommerce industry has been steadily growing since its inception, and the COVID-19 pandemic only accelerated that trend. In 2021, ecommerce already accounted for almost 19% of all retail sales worldwide, and that number is projected to jump to nearly 25% by 2026.
Ecommerce unpacked 9 min readLTV to CAC ratio: Why it’s important & how to calculate it
When running a business, there are lots of numbers vying for your attention. One metric that’s particularly worth watching is your LTV to CAC ratio.
Ecommerce unpacked 8 min read9 ecommerce trends to stay ahead of the competition in 2023
As consumer expectations evolve and new tactics and technologies emerge, it’s important for ecommerce businesses to keep up.
Ecommerce unpacked 9 min readThe unauthorized guide to headless commerce on Shopify
On traditional ecommerce platforms, the frontend and backend are fully integrated and inseparable. But today, more and more online retailers are decoupling the front and backend to take advantage of greater flexibility and improve the user experience. With Shopify’s Hydrogen framework, the headless setup is available to customers in a much more integrated way.
Ecommerce unpacked 5 min readTop 9 trends in B2B ecommerce for 2023
Business-to-business (B2B) ecommerce is becoming more popular as existing businesses and entrepreneurs look for innovative ways to improve their services and solve their problems.Interested in seeing what solutions other B2B businesses are using, and which might work for you? Here are the top B2B ecommerce trends and opportunities we’re seeing for 2023.
Ecommerce unpacked 7 min readHeadless commerce: Should you make the switch?
Many ecommerce retailers have decided to switch from monolithic platforms to headless commerce. But what is headless commerce exactly, and is it the right approach for your ecommerce website architecture?
Ecommerce unpacked 9 min readMobile payments: Definition, history & trends for 2023
When it comes to mobile commerce, businesses should look at mobile payments as a must-have to remain competitive. Businesses that don’t adopt mobile payments will almost certainly lose customers.
Ecommerce unpacked 7 min readWhat’s a payment gateway? Definition & how they work
If you want to take credit or debit card payments on-site or online, you will need a payment gateway. Since many entrepreneurs and ecommerce managers are still uncertain about what this technology is and what it does, we’ve outlined everything to know about payment gateways and how they can help you scale your business.
Ecommerce unpacked 10 min read9 ecommerce business ideas (with examples)
Ecommerce is booming, accounting for 20% of retail sales globally. It’s a competitive market to enter—which is why it’s so important to choose the right ecommerce business idea for your brand, products, and unique customer base.
Ecommerce unpacked 9 min read7 ways to use product bundling to grow average order value
Selling all of your inventory is one of the key challenges for an ecommerce business. Companies need to find a way to increase profitability in a highly competitive online market, and product bundling can help solve for this.