Striking a balance between customer acquisition costs and customer retention efforts is a delicate dance that all ecommerce merchants have to play.
Maggie is a creative writer and blogger who loves learning more about Recharge merchants and their stories. She is excited to be a part of the content team at Recharge and is constantly inspired by the creative people around her. When she’s not in her hometown of Saint Paul, Minnesota, you can find Maggie wandering the streets of Rome, Italy, documenting the beauty of everyday life there. Before Recharge, Maggie studied interior design and wrote for online magazines and other publications.
Best practices 6 min readHow to reach Gen Z with your DTC content
Everyone is talking about Gen Z (rightfully so, as we’re the best generation). Jokes aside, direct-to-consumer brands need to have a clear understanding of this up-and-coming generation in order to successfully market their products and services. The way Gen Z consumes content and interacts with brands is vastly different than the way their parents did, or even the way their closest generation—millennials—do.
Best practices 6 min readEverything you need to know about the membership business model
Subscription merchants looking to set themselves apart from the crowd might already be considering memberships, an effective way to create community and excitement around a brand. While some businesses operate solely under the membership model, there is also the possibility for subscription businesses to take advantage of memberships.
Best practices 4 min readGoing beyond tea: How Nepal Tea Collective connects their farmers to consumers
In season three of our Hit Subscribe podcast, we talked with Pratik Rijal, COO at Nepal Tea Collective. Pratik shared with us the story of his family and their community in Nepal, and how producing tea empowered them to improve life in their village. Not only that, but Nepal Tea Collective now provides educational scholarships and COVID help for farmers and their families, among other initiatives, through their foundation.
Industry insights 6 min readOnline subscription management software: A complete guide
So, you’ve decided to start a subscription business. Or maybe you’re adding subscription options to your thriving online business. But, you need a way to handle the recurring payments and customer support requests that you know will come in with these new offerings.
Best practices 5 min readSubscribe and save: The secret to generating passive income
Offering subscriptions in addition to one-time purchases is one of the best ways to set up recurring revenue—and therefore passive income—for your online business. With the subscribe-and-save model, you give customers the chance to sign up for a relationship with your brand, not just a transaction of money and goods or services.
Best practices 6 min readHow to develop ideas for your subscription business
Are you ready to start a subscription business, but looking for some inspiration to get the ideas rolling?
Industry insights 6 min readHow to start a subscription ecommerce business
If you’re a merchant who has always dreamed about starting your own subscription business but aren’t sure where to begin, then you’re in the right place. This post will explore what the subscription business model is and give you a better understanding of the steps you’ll need to take to start offering subscriptions, like choosing the right subscription management platform, building a website, and launching a marketing strategy.
Industry insights 5 min readDeveloping a subscription-based business model
Online stores looking to increase their customer lifetime value (LTV) and grow customer loyalty should consider developing a subscription business model. It’s no secret that subscription businesses form stronger relationships with their customers, leading to reliable recurring revenue and lower customer acquisition costs (CAC).
Industry insights 6 min readChoosing a subscription ecommerce platform
Launching a subscription business, but not sure where to start? Or maybe you’re not sure how to manage all subscriptions offered by your online store? Selecting the right subscription ecommerce platform is an essential part of creating a successful subscription business, laying the foundation for stores to support their subscribers throughout the customer journey.
Industry insights 5 min read7 benefits of the subscription model
The subscription business model is growing in popularity, and for good reason. Recurring revenue gives businesses reliability that they don’t have with traditional one-time purchases. It also gives brands a chance to cultivate a strong long-term relationship with their shoppers, meaning increased customer loyalty and better retention.
Industry insights 6 min readWhat is subscription management?
So, you want to offer subscriptions to your customers. You know these offerings will likely help you increase average order value (AOV) and reduce churn, but you are unsure how to make everything come together.
Best practices 6 min readHow subscriptions eliminate the need for holiday order stress (the anti-Black Friday stance)
Are you tired of centering so much effort and relying on big numbers around just one period of the year? What if there was a better approach that allowed you to capture customers and ensure they continue making purchases with your online store?
Industry insights 5 min readDiving into headless site architecture with AOA
Headless is a term that is gaining traction in the ecommerce industry, but one that many find hard to understand. We sat down with Scott Knight, Founder and CEO at Alpha Omega Agency (AOA), on season three of our Hit Subscribe podcast to learn more about what headless means and the impact it will have on the future of ecommerce.
Best practices 5 min readBuilding community around books with The Bookish Box
In season three of our Hit Subscribe podcast, we talked with Justine and Rebecca Woods, CEO and Head of Logistics at The Bookish Box. We learned all about how Bookish has naturally built a community around their brand as they’ve grown, and how they are enjoying the benefits of this strong community today.
Best practices 6 min readWhat is cross-selling? Benefits plus 5 game-changing examples
Are you looking for a simple way to increase average order value (AOV) for your business? Trying to get more products off your shelves? Cross-selling might be the solution for you. By showing your customers additional items to buy, you can encourage them to spend more money while clearing inventory—perhaps on items you’ve had a hard time selling previously.
Best practices 7 min read3 loyalty program benefits you might be missing out on
Do you like receiving gifts with a purchase? What about when you get free shipping on an online order? Or earn points when you take a flight with your preferred airline? All of these benefits are actually loyalty program tactics that businesses use to retain you as a customer—and get you to spend more money with them.
Best practices 7 min readReveling in the benefits of subscriptions with Kettle & Fire’s stellar customer journey
Choosing to offer subscriptions is an excellent way to provide your customers with a personalized customer journey. One merchant that has taken a very custom approach to their customer experience—with close attention to what information is shared with customers depending on their point in the customer journey—is Kettle & Fire.
Industry insights 6 min readUnderstanding GMV in ecommerce
Anyone that works in the ecommerce industry knows that there are a million terms and acronyms used on a daily basis. Learning those terms—and their significance when it comes to running an ecommerce business—is crucial. But what separates gross merchandise value or gross merchandise volume (GMV) from the pack? And why is it such an important ecommerce term to learn?
Best practices 4 min read5 strategies for sustainable ecommerce with subscriptions
This Earth Month, we are diving into the different ways that merchants are considering the environment as they do business. Subscription services lend themselves to ethical and sustainable practices since they allow merchants to predict future demand and give customers the chance to bundle their products and reduce shipping needs.
Industry insights 7 min readWhat does DTC (D2C) mean? All about direct-to-consumer
Understanding direct-to-consumer (DTC) commerce is simple: Businesses sell their products or services directly to their end customers. In other words, the middleman is cut out of the chain, allowing merchants to reach their customers directly. Many businesses choose this particular business model so they have more control over the customer relationship.
Best practices 8 min readA lesson in customer satisfaction: BIOHM’s strategies for subscription success
Two key members of the BIOHM Health team sat down on our Hit Subscribe podcast to chat all about the different ways they’ve created success within subscriptions and achieved high customer satisfaction. Through education efforts, a customer portal overhaul, and building a social media presence, BIOHM has seen big subscriber growth and steady retention rates.
Best practices 9 min readSEO for ecommerce: How to get on the first page of Google
Business owners in the ecommerce industry recognize the importance of ranking high in search engine results pages (SERPs). Succeeding in business is dependent on consumers being able to find your online store, which means successful ecommerce SEO is vital to your bottom line.
Best practices 7 min read5 strategies for conversion rate optimization borrowed from Prismfly
What happens when two brothers combine forces to take on conversion rate optimization (CRO) for some of the biggest names in ecommerce? In the case of Prismfly, really great things.
Best practices 5 min readCommon subscription pitfalls & how to avoid them
When starting and optimizing your subscription business, there are a few mistakes you’ll want to avoid. Identifying what will make for a bad user experience and pinpointing where customers will churn can help you determine what needs to be done in order to increase your customer retention rates and lifetime value (LTV).
Best practices 7 min readConfessions of a consumer: Optimizing the customer experience
As someone born in 1996, I’m stuck on the generational border between millennials and Gen Z, constantly in the middle of culture wars and defending controversial jean styles. Though I don’t always relate to either generation as a so-called “Zillenial,” I tend to lean more towards Gen Z, especially when it comes to my shopping habits.
Best practices 6 min readHow Super Coffee leaned into subscriptions & actively reduced churn
We talked to Ben Knox, SVP of Digital at Super Coffee, on our Hit Subscribe podcast all about how the company got started and their shift to subscriptions, including tips they’ve learned along the way to reduce churn.
Industry insights 7 min readThink outside the box with BlendJet founder Ryan Pamplin
After a freak accident left Ryan Pamplin on medical leave for a year, health became his top priority. As a former tech innovator in Silicon Valley, he no longer cared about making money or becoming successful in business. Trying not to die was his baseline every day, and he relied on smoothies and protein shakes to help him survive this challenging time.
Best practices 5 min readConvenience & customization: How LOLA is giving customers exactly what they want
For ecommerce brands, it's crucial to build a base of engaged and loyal customers. LOLA, makers of period and sexual wellness products, has done just this. Not only do they give amazing perks to their subscription members, but they also rally around their mission of giving back—which is something their customers appreciate too, creating a sense of greater purpose around their products.
Best practices 5 min readThe art of retention: How to keep customers coming back
Before you even begin selling your products, customer retention—the art of keeping your customers with your business—should be a major part of your success plan. The stability offered by subscriptions and recurring customers often allows merchants to expand their businesses. But growth is hard to achieve if your store is dealing with high churn or unhappy customers that don’t plan to return.
Best practices 5 min readEnjoying the benefits of a strong brand community
In the world of ecommerce, a strong brand community is created when people have an emotional connection to your brand. It allows them to feel closer to your company and each other, and can even mean the difference between success and failure. When consumers are committed to your brand, they become your best marketing tool and will often stay loyal to your products.